Topic modeling based on SERP data – is it really possible?

Jul05

Modeling content topics is one of the most difficult tasks that the SEO teams need to comprehend. There are a couple of reasons for this. To begin with, brainstorming for content ideas is not an easy task. To add on, the contents must be such that they are helpful to the everyday users and must also be successful in attracting the desired flow of traffic.

It is the choice of topics that lay the foundation of quality content creation and thus, the entire team is dependent on the topic modeling approaches adopted by the SEO experts.

How can you work on topic modeling?

One of the best tools for generating topic models is to use the Search Engine Result Pages itself for ideas. While it is not a common approach, it is actually more fruitful and time-saving than most of the other techniques combined together.

Now you must be wondering how exactly you can use the SERP for modeling your topics. The answer is pretty simple. There are a lot of places on the SERP that can be mined to derive valuable data on model topics. The search bar is the first place to get started with. You can simply type in a keyword or query related to your focus niche and the search bar would automatically come up with a list of suggestions that other users generally search for. On hitting the enter button, the display results are another place t look for ideas. You can draw in a lot of insights on the types of topics that some of the other successful businesses in your domain are working on and look for the issues that they lack a solution to.

In this context, it is necessary to mention that you should not simply copy and paste the topic ideas from your business rivals into your own blog section. This not only kills your credibility but hampers your traffic flow as well. Rather, the ideal approach is to look for the gaps that your business rivals failed to bridge and start working on those topics. You can even devise a plan to generate a series of contents in case the topic and the model adopted for the purpose suits the style.

How else can the SERPs help you in the process?

There are a lot of other sections on the SERPs that you can exploit to generate your topic model. The ‘People also search for’ box, the ‘People also ask for’ box, and the ‘Related Search’ box can be fruitful to formulate great content topic models for the SEO campaigns. While exploring through the search engine results, you can sure to come across big contents as well. If your writing team is strong enough, you can segment the content into small chunks and provide them with ideas to work on multiple pieces associated with the same piece. This can not only help you save time and effort but also provide the writers with a chance to know the topic to a deeper extent and curate superior quality contents.

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