Digital marketing can be a tough job in case you lack access to the right set of tools necessary to handle the tasks. The field is very dynamic in nature and you cannot expect a single tool to serve you for a lifetime. For this reason, we have enlisted the top 10 digital marketing tools that you can use for free or with a minimal charge.
Google Analytics is one of the basic tools for anyone trying to run or manage a digital marketing campaign, be it SEO, SEM or SMO. The Google Analytics helps the SEO experts or the website owners to know about the traffic sources, the devices they are using and the time they are spending on the pages, thus allowing them to strategize better.
The Search Console helps the users to track the performance of the website and its exposure in the search engine result pages, thus helping to regulate the flow of traffic. It is also beneficial to sort various issues that may spring up occasionally on the website.
If you are planning to run paid marketing campaigns, then you will surely need Google Adwords. It helps you to plan, design and executes your ad campaigns on the SERPs with ease. With this tool, you can earn extended returns on investment of your marketing approaches.
Adsense is almost the exact opposite of Google Adwords. It lets you use your blog space to allow others to display their ads, bringing you revenues in exchange. This is one of the best tools of digital marketing that enables the ones working in a similar domain to work together for better results.
Copied contents play a huge impact on the search engine result pages for both paid and organic campaigns. There are a lot of free plagiarism checker tools that can be accessed from the web to check the authenticity of contents before you publish them.
Similar to the uniqueness checker tools, there are a lot of free grammar and spelling checker tools available on the internet as well. Using these tools helps to improve the quality of contents, thus securing better ranks on the SERPs.
If you want a free tool to manage your email marketing campaigns, the Sender is the tool for you. It lets you automate your email sending and reach out to the inbox of a huge count of the target audience with minimal effort.
Link shortening is very essential and works to improve user experience. It makes posting on the various social sites easier, attracting increased traffic flow to the website. Bit.ly is one of the best free tools for the purpose.
If you to keep a track on the graph of social media analytics, this is the tool for you. This tool even lets you schedule multiple posts for multiple projects on the platforms of Facebook, Twitter, Instagram, etc and create tailored ads for your audiences on the platforms.
Who doesn’t know about the applications of Photoshop? Whether you want to redesign your website for better SEO performance or want to create a few banners for your web pages, Photoshop can help you get the ultimate solution.
These are the top 10 tools that you must use if you want to make your digital marketing approaches simpler. Most of the tools are free although some may come with a paid version as well. All of the tools come with a wide range of features that can make your marketing efforts much simpler.