digital marketing / JavaScript SEO

New Guide for Basic JavaScript SEO Published by Google – What’s Inside?


Google has just published a new guide that describes the 3-step process in which JavaScript contents are processed. It talks about website crawling, rendering, and indexing. This guide further discusses a few tips on how to make JavaScript contents friendlier for the search engines. It has been quite a long since Google came forward to provide a few tips except for the announcements of its algorithm updates. Some of the tips mentioned in the guide on processing JavaScript contents published by Google include:

  1. Snippets and unique titles

It is now possible to use JavaScript in order to change the on-page SEO details. Meta titles and descriptions can easily be changed by JavaScript and there are quite a few tips on this topic in the recent guide published by Google. The use of JavaScript can really change the way of basic SEO for the websites. Also, it can make the creation of snippets much easier.

  1. Compatible codes

The use of JavaScript has made the writing of compatible codes much easier. The new guide speaks about a detailed procedure to compose codes that are compatible and functional with the Googlebot. This guide comes with a lot of resources dedicated to troubleshooting JavaScript issues.

  1. Codes for HTTP status

This guideline further concentrates on the benefits of using status codes with precise meanings. It helps the Googlebot to know if the specific page is required to be crawled or indexed. This can also help Googlebot to know if a particular page is shifted to a brand new URL. Such features have deep significance on the SEO performance of the website. Google has published some essential tips in this guide that you should not miss.

  1. Careful use of meta robots tags

Google has further come forward to warn against the use of JavaScript for changing the robots meta tag. It has said that the feature may not continue to work in the same way that is expected of it. The best tip in this context is not to set ‘noindex’ as the value of the meta tag if you are using JavaScript for changing the robots meta tag contents.

  1. Lazy loading

Lazy-loading has been one of the most misunderstood features that Google has decided to shed some light on. The use of lazy-loading features can actually help to improve performance and save bandwidth in it is used to load the images right at the time of the user seeing it.

These are just a few of the priceless details that Google has felt free to share. The guide is loaded with even more of such useful contents that can help you to develop a clear idea on the basic JavaScript SEO. If you can walk the right path from the beginning, the future steps can become firmer in the times to come. This guide by Google is more of an indication that can be expected of its future algorithm updates and how to make preparations to ride the waves in the coming days.

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