How often does Google update its search engine algorithms?

May20

Google has forever been known to drive the webmasters crazy by updating the algorithms. But the truth is the changes to the algorithms are implemented by Google to ensure that the results of web search are fair and cannot be manipulated by the business owner. The frequency of changing algorithms has increased to a significant amount since 2010.

Now the question is how often are the changes brought in by Google?

The answer to the question is even simpler. On average, Google is known to roll out changes ranging from 500 to 600 on a yearly basis. But it is necessary to keep in mind that most of these changes are not major and are often negligible to the eyes of any regular web user. Coming to the major updates and changes in its algorithm, Google is known to be a lot more conservative. One of the noteworthy information in this context is that the first major change was brought in by Google in 2000. Although the frequency of major changes has increased over the recent few years, it is necessary to keep in mind that the process began only a few years back with the introduction of the Panda and Penguin updates.

Major changes in Google Algorithms

Moz.com, one of the leading identities in the field of search engine optimization has come up with facts that Google came around with as much as 13 changes in the year 2014 alone. While some were updates to existing features, some were totally new. A few examples are mentioned below:

  1. News update: It was in October that Google came in with the changes to the appearance of news-box results. The display of the news results in the search engine result pages spiked up this change and most of the leading news websites have been reportedly getting an increased flow of traffic.
  2. Authorship: Google had made an announcement in August that the company would be removing the authorship markup totally. It was an add-on to the June update by the company about the removal of the authorship photos in the same year.
  3. Pigeon: Similar to the updates of Panda and Penguin, Pigeon was one of the massive updates that Google came up with and the biggest update in 2014. This update rattled the framework of local SEO by changing the local results as well as modifying the manner of handling the same.

Some of the other major algorithm updates of Google include the Panda in February 2011, Penguin in April 2012, Pirate in August 2012, Payday Update in June 2013 and the Hummingbird update in September 2013.

Frequency of Google updates

If you are looking for a solid answer to how frequently does Google update its algorithms, you can search the web all you want yet fail to find the perfect count. On average, there are 2 to 3 updates that are brought in daily. Google continues to monitor the quality of the search engine result pages and bring in updates as it sees fit for better performance.

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