Artificial intelligence (AI) has been one of the hottest topics not only in the sphere of digital marketing but the entire technical sphere. This is because AI has totally revolutionized the way we see the earth and simplified our way of living to a great extent. Its application has changed the entire scenario of online business marketing for the good. The most significant changes include:
Chatbots have been one of the latest applications of artificial intelligence that is turning into an integral part of any business. It helps to provide you with the ability to attend to the queries made by your client and offer immediate answers and engage anyone interested in your business or website. It even helps you to cut down the need for physical labor to type in the answer and send it to the user.
The use of AI algorithms by the search engines to look for the relevant contents as per any query has led the foundation of the revolutionary approach in the field of digital marketing. Optimizing the contents as per the algorithms helps the AI to know what the content is about and bring in more exposure and increase the organic flow of traffic to your website. While it might not be the process that can come up with an immediate result, it can surely help you draw in long term benefits.
Voice assistants have been one of the most innovative applications of artificial intelligence and voice search is turning out to be the new sensation in the digital marketing field. The use of voice assistants such as Google Assistant and Siri has increased by a huge percentage and it is expected that nearly 50% of the internet search queries will be submitted through voice prompts by the next couple of years.
The use of artificial intelligence has also led the foundation to the analysis of the patterns of customer behavior. This provides a lot of help in terms of running advertisement and product marketing campaigns based on user activities on the various online platforms. This not only helps to generate business leads but also provides immediate sales if used with the right analysis. AI has led the foundation to the various paid campaigns such as SEM and social media ads for business and with the right approach, the benefits that can be drawn are immense.
Local SEO has been another one of the most advantageous applications of AI that tracks the physical location of target clients and recommends them with items of potential interest near them to help the local businesses generate more sales. It includes the analysis of time, location, activities and their personal interests to come up with the best recommendations.
As the days pass by, AI would be gaining even more recognition and hence, would be penetrating even deeper into our daily lives. If used the right way, it can bring in unimaginable benefits that you can only dream of.