ad campaign strategy / digital marketing strategy

Formulating an effective digital marketing strategy – the 5 Ps to consider


Formulating an effective digital marketing strategy is not an easy task. It requires a lot of effort, patience, and knowledge to adopt a successful strategy. Needless to mention, research is an essential element for the process. The research lays the foundation of an effective strategy that can easily help the business fulfill its goals and objectives. Paying attention to the 5 P’s can be helpful in the process.

What are the 5 Ps of marketing?

Let us take a look into what these are and how these elements can influence the success of digital marketing strategies.

  1. Product

It is the first element that helps in establishing the framework of a successful digital marketing strategy. A strategy that may be successful for a training course may not be effective for a makeup product. The best strategy can widely vary as per the product you are trying to market for. SEO might be effective for certain products whereas SMO may be more effective for certain other items. In many cases, a combination may be required to reach full potential.

  1. Price

One of the most essential ingredients of a successful marketing principle for business is greatly regulated by the pricing of the product. This includes the consideration of the production costs of the product along with the cost it can fetch from the present market. This also requires a thorough competitive analysis with the rates of the competitors, the expected profit by selling the figure, and some other factors. A thorough competitive analysis is essential to optimize the digital marketing strategy.

  1. Place

The next step to adopt the perfect digital marketing strategy is to identify the platform at which the item or the service is accessible to the customers. It can either be a physical store located near a bus stop or a local metro station or an online portal such as the e-commerce websites including Amazon and eBay. You cannot expect any similarity from the rate from business generation between the various platforms. The business sector is also influential in this aspect.

  1. Promotion

This is the most important piece in the marketing puzzle. This calls for the necessity of fluent communication strategies for two main purposes – to reach out to the clients as well as to notify the potential customers of what you are offering. This is not all. There are a lot of other factors that you must also be attentive of. The most common ones include the steps and methods adopted for product promotion, ways of indulging more users to check out your offers, and many more.

  1. People

This element takes into account all of the individuals who are involved with the business in any way. It includes all those who can be accounted for the realization of the item or service under consideration. Stakeholders, vendors, assistants – no one is left out of these lists. Their job roles, duties, responsibilities, as well as the contributions they have made for the business, must not be ignored.

As you start validating these elements, you will automatically work towards enhancing your digital marketing strategy. The further steps towards to adoption of the perfect digital marketing strategy will further be discussed during our next posts. Do come back again to know more about it.

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