Getting indexed is one of the biggest concerns that the SEO experts need to go through on a regular basis. But to our bad luck, Google prefers to keep shut about the indexation process that it follows. Based on our experience and expertise, here are the top 10 tips to help you in the process and improve the ranking of your website contents on the search engine result pages without much effort. You must follow them to get indexed easily by Google.
The first step towards getting indexed and obtain a rank on the search engine result pages is to choose the right set of keywords. Conduct an extensive research on the existing competition of selected keywords as it can impact the ranks of the contents to a great extent.
This is a part of technical SEO that defines the content title to the search engine. You can include one or two of the most important keywords of your business but must keep it within 60 characters including the spaces in between the words.
Like the meta titles, meta descriptions helps the search engines to know what the content is all about. You can include the main business keywords within this short description and limit it within 160 characters. It is the first thing that the user comes across when going through the search engine results to their queries.
It is another technical SEO factorthat helps the search engines to know what the images used in the content is all about. This makes it easy for the web crawler to index the contents on the search engines. You must not use generic description of your images but look for a well-directed use of words for best results.
The XML sitemaps helps the web crawler to know which pages must be indexed on priority basis and which pages to ignore. It helps the crawler to know the website structure and identify the pages for the users. You can use a lot of free tools from the web to generate the XML sitemap for your website.
This factor prevents Google bot from reaching and crawling the unwanted files and pages on your website. This can be done to prevent the indexation of the internal pages and increasing the relevance of the targeted pages on the search engine result pages.
The HTML tags must be ideally placed to draw in the best results. Including a few keywords in the H1, H2 and H3 tags can boost the relevance and appearance of the contents in the search engine result pages. With ideal optimization, it can also help the contents to rise the ranks as well.
Building internal links serves as a navigating medium for the crawler and lets it know what pages to reach after what page and establish the links between the pages. You can use your own blog section or page details to link to the most relevant pages of your website, especially the landing page.
If possible, include the primary keyword in the URL but keep it as short as possible. It is one of the most crucial elements that can impact the indexation of pages and influence its rankings on the SERPs.
Google imposes heavy penalties on copied contents, and you must necessarily maintain its uniqueness. You can use a lot of plagiarism checking software on the web to confirm the authenticity and uniqueness of your contents before publishing.
The field of SEO is very dynamic in nature and the trends are at a constant change. You must always stay updated to ensure your website contents are at par with the Google algorithms and avoid being penalized.